Forum for Management of Modern Production

Get closer to your customers with Produktion.dk's media platform

Advertising Become a partner

Effective marketing platform

Produktion.dk aims to reach those who make the crucial decisions about production, technology and operations in Danish industry.

We are targeting production managers, factory directors, development managers, quality managers, automation and digitalization managers and technical middle managers. The target group works with areas such as production, automation, AI and digitalization, planning and capacity, quality and process optimization, OT/IT, maintenance, R&D and technical management – ​​across sectors and industries as well as advisory and consulting firms.

Produktion.dk’s marketing platform consists of an online portal and a newsletter.

All prices on this site are excl. VAT.

Contact us to discuss how you can become visible on Produktion.dk.

The platform gives your company the opportunity to combine native content and targeted display advertising, so that your brand reaches decision-makers and specialists in modern production.
Through articles, cases and news within themes such as automation, AI and digitalization, production management, quality and technical management, you get a clear role in the professional agenda - and can strengthen your visibility via newsletters, online advertising and theme campaigns.
Contact us today, and let's have a non-binding dialogue about the possibilities.

Contact us today, and let's have a chat:

Matin Amdi Avnsbøl, email: ma@horisontgruppen.dk, Tel.: 5373 1370

Profiling your company

Traditional advertising, native advertising, recruiting new employees in targeted settings or assistance with the creation of relevant content.

Advertising

Target your advertising on Produktion.dk. Get effective exposure to decision-makers and specialists in modern production – including production managers, factory directors, development and quality managers, automation and digitalization profiles, as well as technical managers and specialists in the industry.

Become a Partner and publish content

Take on the role of expert by bringing knowledge and experience. Keep the market informed about new initiatives in your company. Spotlight new products, customer cases, results, write about new hires, bring job postings, events, etc.

Job advertising

Job postings will be seen by both those actively looking for a job and by the many who had not thought about changing jobs – until they saw your posting.

Theme participation

Contribute your cases, solutions and professional perspectives and become part of the editorial coverage by sharing concrete cases and experiences.

Upcoming themed campaigns

Contribute content to our themes and get a unique opportunity to become part of the editorial coverage of the latest trends and developments in the manufacturing and industrial sector. Through cases, product news and your professional expertise, you can contribute to themes of automation and digitalization, sustainable production, efficient operations, new technology and industrial development – ​​and thereby position yourself as key players in the industry.

Smart produktion i praksis: Fra Industri 4.0 til 5.0

Smart produktion er i dag et centralt omdrejningspunkt i dansk industri. I 2026 har fokus flyttet sig fra eksperimenter og pilotprojekter til integration, skalering og stabil drift...


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OT-sikkerhed og industriel resiliens: Når produktionen bliver et cybermål

Digitaliseringen af produktionen har øget effektivitet og transparens – men har samtidig gjort fabrikker til attraktive mål for cyberangreb. I 2026 er OT-sikkerhed rykket fra et nicheområde til et...


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AI og data i produktionen: Fra potentiale til beslutningskraft

AI og datadrevne løsninger har bevæget sig fra eksperimenter til konkrete værktøjer i produktionen. I 2026 er fokus rettet mod anvendelse, skalerbarhed og ansvarlig implementering:...


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“Produktion.dk is – like Horisont Gruppen's other media platforms – based on ongoing interaction between editorial staff, partners and members. The platform should be a place where companies and professionals actively contribute knowledge, experiences and concrete cases from real production. In this way, we develop Produktion.dk into a strong and relevant knowledge platform for modern production.”

Rune Walther Hansen
Chief Operating Officer

Target group description

Produktion.dk is aimed at the technical, tactical and strategic core of Danish industry: managers and specialists who run, develop and optimise production across industries every day. These are decision-makers close to operations – but with a strategic outlook. They expect professional substance, short context, concrete relevance and no hot air. Managers and middle managers in development, quality and production functions, typically in production companies with 10 –1000+ employees:

Job titles and areas of responsibility

  • Production managers & factory directors
  • Development managers/R&D managers/product developers
  • Production planners
  • Quality managers & QA/QC managers
  • Technical managers / Engineering managers
  • Purchasing managers with a technical focus (OEM/components)
  • Continuous improvement / Lean and planning managers
  • Automation / digitalization managers
  • PTA (production technical assistant / department)

What they have in common:

  • They are responsible for capacity, quality, operational reliability, profitability, delivery reliability and future-proofing.
  • They work with complex decisions where digitalization, automation level, AI, resource consumption, sustainability, working environment, ESG, OT cybersecurity (operational technology) and regulatory requirements are intertwined.
  • They need insight into trends and technologies that affect competitiveness – but without being talked down to by consultant language.
  • They are looking for best practices across industries because the silos in the industry are under pressure and the best ideas often come from the neighboring company – not necessarily from their own industry.

Contact the team

Produktionsdanmark now gets its own trade media

On February 1, the new online media produktion.dk will go live. It will be the only dedicated niche media that focuses on production technology and expertise across all industries.

Read more here